Alibaba.com, a world leading online B2B platform for global wholesale trade, has appointed BLI Thailand as a channel partner to expand its reach to Thai SMEs. BLI is a company with long-standing reputation for international B2B trade show representative.

​

The COVID-19 pandemic has highlighted the importance of omni-channel marketing, with e-commerce platforms making a huge impact worldwide in transforming businesses across all industries.

​

BLI (Thailand) Co., Ltd, which was established in 2002, has been a forerunner in helping Thai companies gain access to international markets through participation in trade exhibitions around the world. Today, BLI represents more than 100 trade exhibitions across 50 countries, with strong representation in food & beverage, hospitality, agriculture, beauty, lifestyle, auto parts and healthcare.

 

“With this partnership, BLI will be able to better support Thai exporters in reaching the global market, through digital technology and Alibaba.com’s e-commerce solutions, which are designed to make it easy to do business anywhere for SMEs. Especially in this year, Thai exporters are faced with an increasingly sophisticated and complicated global market, and the need to employ multiple channels of marketing is crucial. For the last eighteen years, BLI has provided Thai exporters with effective exhibition platforms from which to launch their products and expand into the global markets. Now, with Alibaba.com, will allows Thai exporters to market their products globally and meet new buyers 24 hours a day, 7 days a week. Even as international travel restrictions remain in place, businesses are still able to get new orders and access the global export market.” said Kanokwan Sukchaisri, Managing Director of BLI.

​

“With Thailand’s strong trade infrastructure and a stellar perception by international buyers for Thai products, more SMEs here can and should be going online to find export markets. We are excited to be working with BLI to further extend our e-commerce solutions to more SMEs in Thailand.” said Stephen Kuo, Alibaba.com’s Director of Asia Pacific.

​

We look forward to serving the industries.

​

BLI Team

30 November 2020