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  Decision-makers Prefer Trade Shows  ‘Extremely useful source of purchasing information’:  
   • 91% Trade shows
  88% Articles in trade publications
 • 86% Friends or business associates
 • 70% Manufacturers reps
 • 70% Ads in trade publications
  Top marketers in virtually every industry have known it for years. The right exhibition is the only marketing medium that:  
   • brings your most active prospects and customers to you
 • allows you to demonstrate products, answer questions
 • overcome objections and meet your market face-to-face
 • harnesses all five senses to drive home your messages
 • have high-quality direct communications
 • allows you to further virtually all of your marketing goals
Exhibitions are effective for:
   • Personal selling to potential buyers
 • Meeting existing customers
 • Building prospect databases
 • Building relationships with existing customers
 • Educating the market
 • Researching new market trends
 • Generating sales leads
 • Demonstrating products or services
 • Generating media exposure
 • Building brand awareness
 • Launching new products
 • Positioning company as market leader
  These are just a few of the things that exhibitions, and only exhibitions, bring to your marketing efforts in a measurably cost-effective way.  
  Cost-effective marketing : Exhibitions deliver measurable value.  The days of using exhibitions as ‘flag waving exercises’ are long gone. Today’s best marketers expect exhibitions to deliver a significant return on investment - in measurable terms, including cost per lead and cost per sale. Many even track the value of each exhibition over three, six and twelve months (after all, a single new customer can represent huge lifetime value to your company).










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